SELECT RESEARCH PUBLICATIONS

The full article can be accessed by clicking on the link below each listing:

Biswas, Dipayan, Annika Abell, and Roger Chacko (2024), “Curvy Digital Marketing Designs: Virtual Elements with Rounded Shapes Enhance Online Click-Through Rates” Journal of Consumer Research, 51 (3), 552-570. 

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Biswas, Dipayan, Annika Abell, Mikyoung Lim, J. Jeffrey Inman, and Johanna Held (2024), “Effects of Sampling Healthy Versus Unhealthy Foods on Subsequent Food Purchases,” Journal of the Academy of Marketing Science, forthcoming. 

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Abell, Annika, Dipayan Biswas, and Christian Arroyo Mera (2024), “Food and Technology: Using Digital Devices for Restaurant Orders Leads to Indulgent Outcomes,” Journal of the Academy of Marketing Science, forthcoming. 

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Biswas, Dipayan, Patrick Hartmann, Martin Eisend, Courtney Szocs, Bruna Jochims, Vanessa Apaolaza, Erik Hermann, Cristina Lopez, and Adilson Borges (2023), “Caffeine's Effects on Consumer Spending,” Journal of Marketing, 87 (2), 149-167. 

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Biswas, Dipayan, Lauren Labrecque, and Donald R. Lehmann (2021), “Effects of Sequential Sensory Cues on Food Taste Perception: Cross-Modal Interplay Between Visual and Olfactory Stimuli,” Journal of Consumer Psychology, 31 (4), 746-764.
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Ruzeviciute, Ruta, Bernadette Kamleitner, and Dipayan Biswas (2020), “Designed to S(m)ell: When Scented Advertising Induces Proximity and Enhances Appeal,” Journal of Marketing Research, 57 (2), 315-331.
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Biswas, Dipayan and Courtney Szocs (2019), “The Smell of Healthy Choices: Cross-Modal Sensory Compensation Effects of Ambient Scent on Food Purchases,” Journal of Marketing Research, 56 (1), 123-141.
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Biswas, Dipayan, Courtney Szocs, and Annika Abell (2019), “Extending the Boundaries of Sensory Marketing and Examining the Sixth Sensory System: Effects of Vestibular Sensations for Sitting versus Standing Postures on Food Taste Perception,” Journal of Consumer Research, 46 (4), 708-724.
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Biswas, Dipayan, Kaisa Lund, and Courtney Szocs (2019), “Sounds like a Healthy Retail Atmospheric Strategy: Effects of Ambient Music and Noise on Food Sales,” Journal of the Academy of Marketing Science, 47 (1), 37-55.
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Lefebvre, Sarah and Dipayan Biswas (2019), “Influence of Ambient Scent Temperature on Food Consumption Behavior” Journal of Experimental Psychology: Applied, 25 (4), 753-764.
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Lee, Na Young, Stephanie M. Noble, and Dipayan Biswas (2018), “Hey Big Spender! A Golden (Color) Atmospheric Effect on Tipping Behavior,” Journal of the Academy of Marketing Science, 46 (2), 317-337.
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Biswas, Dipayan, Courtney Szocs, Roger Chacko, and Brian Wansink (2017), “Shining Light on Atmospherics: How Ambient Light Influences Food Choices,” Journal of Marketing Research, 54 (1), 111-123.
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Romero, Marisabel and Dipayan Biswas (2016), “Healthy Left, Unhealthy Right: Can Displaying Healthy Items to the Left (versus Right) of Unhealthy Items Nudge Healthier Choices?” Journal of Consumer Research, 43 (1), 103-112.
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Biswas, Dipayan, Lauren Labrecque, Donald R. Lehmann, and Ereni Markos (2014), “Making Choices While Smelling, Tasting, and Listening: The Role of Sensory (Dis)similarity When Sequentially Sampling Products,” Journal of Marketing, 78 (1), 112-126.
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Biswas, Dipayan, Courtney Szocs, Aradhna Krishna, and Donald R. Lehmann (2014), “Something to Chew on: The Effects of Oral Haptics on Mastication, Orosensory Perception, and Calorie Estimation,” Journal of Consumer Research, 41 (August), 261-273.
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Biswas, Dipayan and Cornelia Pechmann (2012), “What Do these Clinical Trial Results Mean? How Product Efficacy Judgments are affected by Data Partitioning, Framing, and Quantification,” Organizational Behavior & Human Decision Processes, 117 (March), 341-350.
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Biswas, Dipayan, Robin Keller, and Bidisha Burman (2012), “Making Probability Judgments of Future Product Failures: The Role of Mental Unpacking,” Journal of Consumer Psychology, 22 (2), 237-248.
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Biswas, Dipayan, Guangzhi Zhao, and Donald R. Lehmann (2011), “The Impact of Sequential Data on Consumer Confidence in Relative Judgments,” Journal of Consumer Research, 37 (February), 874-887.
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Biswas, Dipayan, Dhruv Grewal, and Anne Roggeveen (2010), “How the Order of Sampled Experiential Products Affects Choice,” Journal of Marketing Research, 47 (3), 508-519.
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